While preparing for the 2018 California State Stock Pitch Competition, my partner and I had the opportunity to meet with the CEO of the company we decided to pitch, The Trade Desk (TTD). We asked questions and received answers to pick the brain of Jeff Green, owner, and CEO, and get a glimpse into how he believed TTD would perform in the future. He gave us this advice: “In order to get people to buy a stock, you don’t tell them how good the stock is, you are telling them how good the stock will be.” This suggestion changed the way I viewed investing, encouraging me to analyze revenue drivers, investment risks, competitive positioning, all from the vantage point of the future. My advice for this month is to focus not on how good a stock is now—the present is ever-changing, especially in the current climate—rather on how good the stock will be in the days, months, and years to come.
Westlake High School, CA